IRIS Langley, BC
project name

IRIS Langley, BC

New store design concept becomes a reality in Langley’s Smart Centres location.

description
  • Client:

    IRIS

  • Roles:

    Store Design, Project Management, Procurement

IRIS and its retail store development team needed a new store design concept. They commissioned Interior Projects to develop a store design that was relevant, bold and fresh. The new concept needed to reflect IRIS’ brand and its focus on attracting millennial shoppers as well as staying relevant with current customers.

The new store design concept brought in the deep and rich look of the espresso stained oak, common to the older store design, but contrasted this with new white and bright elements to showcase the store’s eyewear products and to provide focal points throughout the store’s interior. A bold greenish blue was introduced to extend the brand’s tone.

A three-dimensional eye-chart was introduced within the waiting area, but visible from the retail space. Not only does this provide an interesting feature within the store, but it adds emphasis on the fact that IRIS provides eye exams in addition to selling eyewear.

 

Store interior

Podium Desk Signage

Custom design eyewear display cabinets with interchangeable branding such as Ray·Ban and Michael Kors

Grooved acrylic shelf to align eyewear on acrylic shelves

Custom designed eyewear display cabinet with interchangeable branding and marketing material

Custom designed eyewear display cabinets with optional branded tops

Custom designed eyewear display cabinets with optional holder for marketing posters

Custom designed eyewear display cabinets branded to match HUGO BOSS eyewear

Commercial digital display and a three dimensional eyechart within waiting area

feature wall with a three dimensional eyechart display

feature wall with a 3D eyechart display

IRIS Langley
NOW OPEN